video on line

Collaboration www.damirmasek.net and Studio Beat Karrer GmbH


REAL IMAGINATION

ON LINE VIDEO 46 AG, CONVERSION OF A POST PRODUCTION COMPANY, ZURICH, SWITZERLAND, 2000.

Client On Line Video 46 AG, Zurich

For this company the computer network is as important as sunlight for human beings. The incredible impact of connection, transfer, time and speed on the professional output of this post production company - moving media - is as significant as the one of the aorta for a human being. It is the main supply for each action.

The main distribution of the network in the public space of the company is thus connected to light. Architecture and function are brought together. The source of light arises in the geometrical middle of the public office space situated in the main staircase as connecting the two parts of the office space creating a link of philosophy and practicality and offering its energy to the entire length of the public space, transported by the digital, shining aorta.

The suites - rooms where clients are individually serviced from the on line team - make dreams come true, in professional aspects as well as in spatial ambiance. The equilibrium between reality, expressed in solid materials, and imagination, articulated as light membranes, defines the crucial role of the company. It stands for the connection of these two basic elements. It is the interaction of elements which generates the context where answers are created. The company brings the dreams down to earth, tangible and real. For a client, the company combines the conceptual ideas of a project with his real expectations, it connects, and it provides solutions.